Brand Medicine Branding Pharmaceutical Industry PDF A6be4a585

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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Satisfied Customer Winners Losers Preference PDF 3f9a3ac3c

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF




by Claes Fornell : The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

ISBN : #0230604064 | Date : 2008-11-25

Description :

PDF-5eb31 | In our service economy, the most important asset is tough to quantify: a company’s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and includin… The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference


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[Pub.37ecC] The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF | by Claes Fornell


The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by by Claes Fornell

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Information Communication Technologies Methodologies Applications PDF 7d41ff918

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Information Communication Technologies: Concepts, Methodologies, Tools, and Applications PDF




by Craig Van Slyke : Information Communication Technologies: Concepts, Methodologies, Tools, and Applications

ISBN : #159904949X | Date : 2008-04-30

Description :

PDF-72a46 | The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence. Information Communication Tec… Information Communication Technologies: Concepts, Methodologies, Tools, and Applications


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[Pub.09XNK] Information Communication Technologies: Concepts, Methodologies, Tools, and Applications PDF | by Craig Van Slyke


Information Communication Technologies: Concepts, Methodologies, Tools, and Applications by by Craig Van Slyke

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Effective Client Management Professional Services PDF Fbef190b2

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Effective Client Management in Professional Services: How to Build Successful Client Relationships PDF




by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

Description :

PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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[Pub.62JxG] Effective Client Management in Professional Services: How to Build Successful Client Relationships PDF | by Jack Berkovi


Effective Client Management in Professional Services: How to Build Successful Client Relationships by by Jack Berkovi

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Social Media Marketing Analytics Advertising PDF 65d60bf00

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Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem PDF




by Ajit V Jaokar : Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

ISBN : #0955606977 | Date : 2009-02-15

Description :

PDF-27028 | Social Media Marketing – How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media (since conversations span technologies and media). Social media marketing is measurable via a … Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem


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[Pub.18REf] Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem PDF | by Ajit V Jaokar


Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem by by Ajit V Jaokar

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Next Common Sense Managers Complexity PDF F4c8c8a84

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The Next Common Sense: The e-Manager’s Guide to Mastering Complexity PDF




by Michael Lissack : The Next Common Sense: The e-Manager’s Guide to Mastering Complexity

ISBN : #1857882350 | Date : 2000-12-15

Description :

PDF-bf1d6 | Offers the 10 key management lessons essential to mstering complexity and making sense of modern corporate life…. The Next Common Sense: The e-Manager’s Guide to Mastering Complexity


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[Pub.79HeE] The Next Common Sense: The e-Manager’s Guide to Mastering Complexity PDF | by Michael Lissack


The Next Common Sense: The e-Manager’s Guide to Mastering Complexity by by Michael Lissack

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Visual Basic Developers Commerce Server PDF C48352c66

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Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server PDF




by Noel Jerke : Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server

ISBN : #0782126219 | Date : 2000-01

Description :

PDF-15d13 | Visual Basic is the world’s dominant programming language, with more than 4 million users. Microsoft now pushes VB as a serious enterprise application development tool, and the latest version allows programmers to develop complex Web and database applications. The Visual Basic Developer’s Guide series targets intermediate to advanced VB developers who want to learn how to make use of Microsoft’s l… Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server


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[Pub.54HYQ] Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server PDF | by Noel Jerke


Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server by by Noel Jerke

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Measure What Matters Understanding Relationships PDF 791d898fe

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships PDF




by Katie Delahaye Paine : Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

ISBN : #0470920106 | Date : 2011-03-15

Description :

PDF-cef9d | In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are “fuzzy and intangible,” they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the med… Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships


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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by by Katie Delahaye Paine

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Product Planning Essentials Kenneth Kahn PDF E5ce7c626

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Product Planning Essentials PDF




by Kenneth B. Kahn : Product Planning Essentials

ISBN : #0761919996 | Date : 2000-09-27

Description :

PDF-34227 | Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy,… Product Planning Essentials


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[Pub.33joU] Product Planning Essentials PDF | by Kenneth B. Kahn


Product Planning Essentials by by Kenneth B. Kahn

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Financing Transitions Managing Liquidity Publication PDF 8517d0a57

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Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication) PDF




by François M. de Visscher : Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication)

ISBN : #023011105X | Date : 2011-01-11

Description :

PDF-f3d92 | This book establishes the principles and patterns necessary to laying the foundation for capital and liquidity planning. Through an in-depth examination of financial situations, it leads family businesses to making wise, well-timed choices about the future of the business and the family…. Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication)


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[Pub.82lzT] Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication) PDF | by François M. de Visscher


Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication) by by François M. de Visscher

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