Global Electronic Commerce Theory Studies PDF E8c1eecd7

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Global Electronic Commerce: Theory and Case Studies PDF




by J Christopher Westland : Global Electronic Commerce: Theory and Case Studies

ISBN : #0262232057 | Date : 1999-12-31

Description :

PDF-86f8a | Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce — the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many t… Global Electronic Commerce: Theory and Case Studies


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Global Electronic Commerce: Theory and Case Studies by by J Christopher Westland

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Executive Guide Asia Pacific Communications Throughout PDF 7b62e308b

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The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific PDF




by David L. James : The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific

ISBN : #1863738827 | Date : 1995-04-01

Description :

PDF-54d26 | Examines the cultural/national make-up of the principal countries of the Asia-Pacific and gives information needed to understand how people communicate in each country. The book is intended for international business people, travellers and Internet users…. The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific


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Valuable Content Marketing Quality Success PDF 6e4c7ea43

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by Sonja Jefferson : Valuable Content Marketing: How to Make Quality Content Your Key to Success

ISBN : #0749473274 | Date : 2015-07-28

Description :

PDF-5bb8e | The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results.  Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips,… Valuable Content Marketing: How to Make Quality Content Your Key to Success


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Beat Crisis Quick Solutions Company PDF 87aee5802

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Beat the Crisis: 33 Quick Solutions for Your Company PDF




by Hermann Simon : Beat the Crisis: 33 Quick Solutions for Your Company

ISBN : #1441908226 | Date : 2009-12-11

Description :

PDF-29653 | Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations … Beat the Crisis: 33 Quick Solutions for Your Company


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[Pub.67sFm] Beat the Crisis: 33 Quick Solutions for Your Company PDF | by Hermann Simon


Beat the Crisis: 33 Quick Solutions for Your Company by by Hermann Simon

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European Retail Research 2010 Issue PDF 19c149d7b

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European Retail Research: 2010 I Volume 24 Issue I PDF




: European Retail Research: 2010 I Volume 24 Issue I

ISBN : #3834922544 | Date : 2010-09-14

Description :

PDF-012c0 | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept…. European Retail Research: 2010 I Volume 24 Issue I


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European Retail Research: 2010 I Volume 24 Issue I by

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Management Fuzzy Front End Innovation PDF 5e67929fb

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Management of the Fuzzy Front End of Innovation PDF




: Management of the Fuzzy Front End of Innovation

ISBN : #3319010557 | Date : 2013-10-08

Description :

PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technologic… Management of the Fuzzy Front End of Innovation


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Ingredient Branding Making Invisible Visible PDF 21a8f119d

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Ingredient Branding: Making the Invisible Visible PDF




by Philip Kotler : Ingredient Branding: Making the Invisible Visible

ISBN : #3642042139 | Date : 2010-07-21

Description :

PDF-c4a69 | An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine de… Ingredient Branding: Making the Invisible Visible


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Ingredient Branding: Making the Invisible Visible by by Philip Kotler

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Psychoanalytic Accounts Consuming Desire Darkness PDF Eb767c6da

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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness PDF




by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness by by John Desmond

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Knowledge Engineering Management Ontologies Semantic PDF 15203e162

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Knowledge Engineering and Knowledge Management. Ontologies and the Semantic Web PDF




: Knowledge Engineering and Knowledge Management. Ontologies and the Semantic Web

ISBN : #3540442685 | Date : 2002-11-11

Description :

PDF-f2f19 | th This volume contains the papers presented at the 13 International Conference on Knowledge Engineering and Knowledge Management (EKAW 2002) held in Sig enza, Spain, October 1-4, 2002. Papers were invited on topics related to Knowledge Acquisition, Knowledge Management, Ontologies, and the Semantic Web. A total of 110 papers were submitted. Each submission was evaluated by at least two reviewers…. Knowledge Engineering and Knowledge Management. Ontologies and the Semantic Web


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Wired Be Wowed Marketing Accident PDF 4fab98fb4

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Wired to Be Wowed: Great Marketing Isn’t an Accident PDF




by Bailey Matt : Wired to Be Wowed: Great Marketing Isn’t an Accident

ISBN : #0991281780 | Date : 2015-11-18

Description :

PDF-e6fdf | Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just “there?” How do some companies “just get it,” while others keep making one mistake after another? I’ve been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I’ve enc… Wired to Be Wowed: Great Marketing Isn’t an Accident


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